Product Marketing Manager

The role

The Product Marketing Manager will expand Phamily's tech-enabled care transformation services into the enterprise healthcare market. This role translates care management solutions and complex healthcare workflows into outcome-focused messaging to support product launches and sales enablement.

What you will do

• Establish a regular cadence of customer, prospect, and analyst engagement to surface insights.
• Provide direct support for enterprise deals, custom positioning, objection handling, and competitive differentiation.
• Build a win-loss analysis program.
• Partner with Product, Solutions, and BI to package customer performance data into content-ready proof points.
• Build and maintain competitive battlecards for key competitors.
• Develop offense/defense strategies by competitor category.
• Develop a rigorous approach to testing messaging with target personas.
• Establish an S-M-L framework for right-sizing product or services launches.
• Leverage AI tools to accelerate competitive research, messaging iteration, battlecard creation, market scanning, and enablement content development.
• Build repeatable AI-assisted workflows.

Required qualifications

• 5+ years of experience in product marketing
• Demonstrated experience using AI tools to accelerate product marketing workflows, competitive analysis, messaging development, enablement creation, or market research
• Strong ability to translate technical product capabilities into clear business value
• Experience supporting enterprise or B2B sales teams
• Familiarity with healthcare delivery models such as care management, population health, or value-based care
• Excellent communication, presentation, and storytelling skills
• Experience working cross-functionally with product, marketing, and sales teams
• Strong analytical skills and ability to interpret market insights
• Bachelor’s degree in marketing, business, healthcare administration, or a related field

Nice to have

• Entrepreneurial DNA: A 'builder' mentality with the ability to operate effectively in high-ambiguity environments

Benefits

• Comprehensive medical, dental, and vision coverage for employees and dependents at a low cost
• Up to 35 paid days off each year
• 12 vacation days accrued annually
• Up to 9 sick/wellness days
• 12 paid company holidays
• 2 Paid Give-Back Days
• HSA and FSA account options
• 401(k) with company match after 6 months of full-time employment
• 100% match on the first 3% contributed, and 50% match on the next 2% contributed

About the company

Jaan Health is a leading AI-based care management company serving healthcare providers. Phamily is the company's core technology platform that transforms chronic disease management with clinically tested AI.