Lifecycle Marketing Manager

The role

The Lifecycle Marketing Manager will own the execution of member communications across all products and business lines. This person will build and ship email and SMS campaigns using member data to drive funded loans.

What you will do

• Build and ship email and SMS campaigns across grad, undergrad, and refi
• Learn the Juno product and data model
• Build segmentation and personalization at scale
• Define segments by vertical, school, application stage, loan status, and timing
• Translate goals of grad leaders and senior team members into a shipped campaign calendar
• Report on campaign performance including applications started, completed, and loans funded
• Propose and run experiments on subject lines, timing, sequencing, and offers
• Route messaging through compliance review
• Maintain suppression and deliverability hygiene
• Use AI tools to draft, QA, and debug

Required qualifications

• 1–3+ years in lifecycle/CRM marketing, marketing operations, growth, or an analytical role adjacent to one of them
• Comfortable with data to read a funnel, reason about a segment, and tell a real result from noise
• AI fluency in using AI in daily work
• Precision in high-volume work
• Execution over ideation
• Curiosity about the product
• Comfort with seasonality
• Tenacity

Nice to have

• Hands-on experience with an ESP (Customer.io, MailChimp, Klaviyo, HubSpot)

Benefits

• Comprehensive health, dental, vision, and retirement matching

About the company

Juno leverages collective bargaining power to secure better student loan rates for students. They have 290,000+ members and over $2B in negotiated loan volume.