Senior Manager, Growth Marketing

The role

You will build a growth marketing function and playbook for Pearl's products for professionals. You will own growth methods, performance, and strategy to bring in qualified customers and drive revenue.

What you will do

• Build growth strategy and customer intelligence.
• Plan and operate two-sided demand generation across multiple channels.
• Create and distribute content that acquires and educates.
• Own landing pages, forms, conversion paths, and experimentation.
• Build and govern HubSpot architecture and automation.
• Provide product marketing and Sales enablement.
• Manage closed-loop growth analytics.
• Maintain a reusable growth operating system.

Required qualifications

• Experience building B2B growth or demand generation programs tied to qualified pipeline and revenue.
• Advanced, hands-on HubSpot experience across marketing automation, CRM workflows, Sales handoffs, and reporting.
• Ability to work across acquisition, content, conversion, lifecycle and automation, product marketing, and Sales enablement.
• Strong analytical and commercial judgment.
• Zero-to-one operating ability.
• Clear, persuasive writing and communication.

Nice to have

• Experience in law, law-firm operations, or legal technology
• JD or active bar membership
• Experience with two-sided marketplaces, lead generation, or marketing to independent professionals and small businesses
• Experience with product-led growth or micro-app portfolios and with subscription, credit, usage-, lead-, or transaction-based revenue models
• Experience auditing and directing paid-media agencies or specialists
• Experience building a first growth function, or managing Sales/Customer Success teams

Before you apply

• By participating in the interview process, you acknowledge and consent to the use of AI technology to record, transcribe, analyze, and rank interview responses.

About the company

Pearl is AI for professional services at global scale, combining advanced AI with verified human expertise. Since 2003, its network has connected millions of customers with licensed professionals across 196 countries.