Head of Sales - Germany

The role

The Head of Sales, Germany will lead commercial growth for plant-based products across retail and foodservice. This person will own the sales strategy, manage customer relationships, and act as a bridge between the German market and U.S. leadership.

What you will do

• Own the sales strategy, revenue plan, pipeline, and commercial performance for Germany.
• Manage and grow existing customer relationships and develop a new account pipeline.
• Lead the sales cycle from prospecting and presentations to negotiation and account management.
• Develop relationships with German retailers, foodservice operators, wholesalers, and distributors.
• Identify the right route-to-market by customer and channel.
• Manage and hold external brokers and commercial partners accountable.
• Negotiate pricing, commercial terms, and promotional programs.
• Develop understanding of customer needs, competitive dynamics, and category trends.
• Partner with U.S.-based leadership and cross-functional teams.
• Provide market insight to global leadership to adapt U.S. strategies to Germany.

Required qualifications

• Significant commercial experience in the German food, beverage, or consumer packaged goods industry.
• Demonstrated experience selling into German retail and/or foodservice.
• Strong knowledge of the German food market, customer landscape, and routes to market.
• Strong existing network within the German food industry.
• Proven ability to prospect, pitch, negotiate, close, and manage strategic customer relationships.
• Native-level or professional fluency in German.
• Exceptional spoken and written English.
• Strong cross-cultural communication skills.
• Entrepreneurial, resourceful, and comfortable operating with significant autonomy.
• Highly execution-oriented.
• Commercially rigorous and comfortable using data and financial considerations.
• Willing and able to travel regularly within Germany and as needed internationally.

Nice to have

• Experience launching, establishing, or scaling a new brand or product in Germany
• Experience working for or closely with a U.S.-based company or American consumer brand entering or growing in Germany

About the company

Just Food Company is on a mission to build a healthier, safer, and more sustainable food system. They have brought innovations like Just Egg and GOOD Meat to market.