Social Media Lead

The role

The Social Media Lead will develop and execute organic social media strategies to advance corporate, brand, and product priorities. This role involves creating content for company and executive channels, managing community engagement, and monitoring social trends.

What you will do

• Lead an organic social media strategy for corporate, brand, and product priorities.
• Develop on-brand content for Justworks and priority executives across platforms.
• Own the editorial calendar, scheduling, and publishing.
• Build relationships with audiences and activate creators and influencers.
• Monitor social platforms for emerging issues, trends, and opportunities.
• Partner with Creative, Brand, Growth Marketing, Product Marketing, and Strategic Communications.
• Measure and report on company and executive social performance.
• Test tools and emerging formats.

Required qualifications

• Minimum of 5-7 years of proven experience in social media strategy, brand storytelling, product content, and community management.
• Experience building integrated social strategies and campaigns across corporate, brand, product, and executive priorities.
• A resume or portfolio demonstrating strong creative concepts and platform-native content.
• Experience translating campaigns, product launches, customer stories, executive perspectives and earned-media moments into social content.
• Strong understanding of how creators, influencers and community engagement help brands.
• Strong editorial and creative judgement.
• Experience with scheduling, social listening, and analytics tools including Sprout Social and Meltwater.
• Ability to advise senior stakeholders and develop practical guidance for executives.

Nice to have

• in-house B2B, SAAS, and/or tech experience

Benefits

• welcoming and casual environment
• great benefits
• wellness program offerings
• company retreats

About the company

Justworks helps businesses get off the ground by enabling them to focus on running their business by solving HR issues. They work in a supportive, entrepreneurial environment.