Senior Manager, Growth Marketing Automation & AI

The role

You will lead the evolution of Marketing Operations by building an intelligent, AI-powered growth engine. You will manage a team of builder-operators responsible for demand operations, lifecycle orchestration, and campaign automation.

What you will do

• Lead the evolution of demand operations including enrichment, qualification, scoring, and routing
• Design intelligent journeys across acquisition, onboarding, retention, and expansion
• Translate business strategies into decisioning logic and personalized engagement
• Oversee reliable campaign activation across paid media, web, email, and events
• Build reusable workflows, templates, and automation to reduce manual effort
• Own Marketing's end-to-end functional architecture within the GTM architecture
• Identify opportunities to redesign workflows using AI agents and automation
• Lead the design, prototyping, and implementation of AI-powered capabilities
• Partner with GTM Planning & Analytics to establish reliable data and measurement
• Lead the Marketing Operations team including hiring, coaching, and performance management

Required qualifications

• 8+ years of experience in growth operations, marketing operations, lifecycle marketing, revenue operations, or a related function
• Experience leading teams or significant cross-functional initiatives
• Deep understanding of B2B marketing, demand generation, customer acquisition, lifecycle engagement, and marketing execution
• Demonstrated experience building and deploying AI-powered automation or intelligent workflows in production
• Track record of redesigning processes and operating models
• Strong technical fluency across CRM, marketing automation, customer data, and workflow orchestration platforms
• Familiarity with modern data architectures including cloud data warehouses, composable CDPs, reverse ETL, APIs, and SQL
• Hands-on experience with AI and automation tools
• Strong analytical judgment
• Experience partnering across Marketing, Sales, Product, Engineering, Analytics, and other GTM functions
• Strong leadership and communication skills
• A builder's mindset

Nice to have

• Experience with AI agents, agentic workflows, and AI-assisted development tools such as Claude Code, Codex, or similar platforms
• Experience improving conversion, lead quality, customer engagement, or acquisition efficiency through growth automation
• Experience supporting a multi-product business with self-service, hybrid, and sales-assisted customer journeys
• Experience evolving a traditional Marketing Operations organization into a more technical, automated, and AI-native capability
• Experience balancing reliable day-to-day marketing delivery with longer-term technology and operating model transformation

Benefits

• Welcoming and casual environment
• Great benefits
• Wellness program offerings
• Company retreats

About the company

Justworks helps businesses get off the ground by enabling them to focus on running their business by solving HR issues. They are a data-driven company that works in a supportive, entrepreneurial environment.