Senior Product Marketing Manager, Growth

The role

This person will own strategy and messaging across the full customer lifecycle to drive growth. They will design acquisition and expansion journeys and partner with cross-functional teams to optimize funnel conversion and revenue.

What you will do

• Own strategy and messaging across the full customer lifecycle
• Design and optimize acquisition and expansion journeys
• Define lifecycle stages, key moments, and behavioral triggers
• Partner with Pricing & Packaging to reinforce platform positioning
• Design and prioritize growth strategies across the funnel
• Define target audiences and messaging by lifecycle stage
• Build growth strategy and prioritization frameworks
• Define and prioritize hypotheses and execute tests
• Produce and maintain an experimentation roadmap
• Conduct qualitative and quantitative research on SMB decision-makers

Required qualifications

• 6–8 years in product marketing, growth marketing, or a related B2B SaaS function
• Track record of owning funnel strategy and driving measurable outcomes
• Outstanding storyteller
• Data-driven with customer empathy
• Deep familiarity with hybrid self-serve and sales-assisted GTM motions
• Fluent in metrics like funnel conversion rates, CAC efficiency, time-to-value, NRR, ARPC, and lifecycle progression rates
• Proven ability to influence cross-functional stakeholders without direct authority
• Ownership mentality

Nice to have

• SMB buyer experience strongly preferred
• Experience in HR tech, fintech, payroll, or adjacent SMB platforms is a plus

Benefits

• Welcoming and casual environment
• Great benefits
• Wellness program offerings
• Company retreats

About the company

Justworks helps businesses get off the ground by enabling them to focus on running their business by solving HR issues. They are a data-driven company that works in a supportive, entrepreneurial environment.