Marketing Operations Manager — Funnel & Lifecycle

The role

The Marketing Operations Manager owns operational processes, data requirements, and business rules to move prospects and customers through journeys. You will partner with Marketing, Sales, Partnerships, Product, and Customer Success to translate strategies into lifecycle triggers and scoring models.

What you will do

• Map and improve prospect and customer journeys across products and channels.
• Own lead-management processes including intake, enrichment, scoring, and routing.
• Translate strategies into audience definitions, scoring models, and lifecycle triggers.
• Define operational requirements for nurture, onboarding, and retention programs.
• Partner with Campaign Operations to implement and monitor journeys.
• Establish rules for ownership, response expectations, and team handoffs.
• Identify funnel leakage and coordinate improvements.
• Partner with GTM Technology to address data quality and integrations.
• Partner with GTM Planning & Analysis to measure conversion and routing accuracy.
• Use AI and experimentation to improve prioritization and segmentation.

Required qualifications

• 6+ years of experience in marketing operations, revenue operations, lifecycle operations, growth operations, or a related function.
• Experience supporting a multi-product B2B technology business with both self-service or product-led and sales-assisted motions.
• Strong knowledge of lead management, scoring, routing, segmentation, nurture, and lifecycle orchestration.
• Experience translating business strategies into operational rules across CRM, marketing automation, and customer-engagement platforms.
• Comfort working with firmographic, behavioral, product-usage, engagement, and customer data.
• Strong analytical judgment.
• A track record of improving processes across teams and systems.
• Excellent cross-functional partnership skills.
• Practical experience using AI and automation to improve GTM operations.

Benefits

• Great benefits
• Wellness program offerings
• Company retreats

About the company

Justworks helps businesses get off the ground by solving HR issues. They are a data-driven company that works in a supportive, entrepreneurial environment.