Senior Director, GTM Planning & Analysis

The role

The Senior Director of GTM Planning & Analysis leads integrated planning, forecasting, and performance management for the go-to-market organization. This role connects company strategy to functional priorities and resource decisions across marketing, sales, partnerships, and customer success.

What you will do

• Lead the annual and long-range GTM planning process.
• Build and maintain the integrated GTM model.
• Connect top-down company objectives with bottom-up functional plans.
• Ensure Marketing and Revenue plans ladder to shared GTM priorities.
• Model performance across growth motions.
• Partner with Marketing and Finance to connect marketing spend to revenue outcomes.
• Own GTM forecasting and reforecasting processes.
• Lead sales capacity, headcount, productivity, quota, and territory planning.
• Develop scenario models for executive decision-making.
• Establish a consistent performance-management framework.

Required qualifications

• Significant experience in GTM planning, strategic finance, FP&A, revenue strategy, Revenue Operations, or a related analytical leadership role.
• Demonstrated experience building integrated business or GTM plans.
• Strong understanding of B2B SaaS or technology GTM models.
• Experience operating in a multi-motion environment.
• Strong understanding of the economics of a multi-product platform business.
• Demonstrated ability to connect marketing investment to demand, pipeline, revenue, CAC, payback, and return on spend.
• Deep experience with forecasting, scenario modeling, capacity and productivity planning, resource allocation, and business performance management.
• Strong financial and analytical judgment.
• Ability to reconcile top-down objectives with bottom-up assumptions.
• Ability to move from measurement to action.
• Strong executive communication skills.
• Ability to influence senior leaders.

Benefits

• Welcoming and casual environment
• Great benefits
• Wellness program offerings
• Company retreats

About the company

Justworks helps businesses get off the ground by enabling them to focus on running their business by solving HR issues. They are a data-driven company that works in a supportive, entrepreneurial environment.