Justworks

Vice President, Growth Marketing

New York, New York. Posted a month ago

The role

The Vice President, Growth Marketing will lead growth strategy and commercial delivery to accelerate customer acquisition and expansion. This role involves strengthening sales-led motions and scaling digital-first experiences.

What you will do

  • Lead growth strategy and commercial delivery.
  • Translate company and Marketing priorities into an integrated growth plan.
  • Strengthen sales-led acquisition through integrated campaigns and account-based marketing.
  • Scale digital growth using product-led growth principles.
  • Develop lifecycle and expansion motions.
  • Manage investment across the growth portfolio including budgets and talent.
  • Build a learning and measurement discipline for funnel diagnosis and experimentation.
  • Identify data, technology, and workflow improvements to unlock growth.
  • Build and develop the Growth organization and its leadership.
  • Advance modern marketing capabilities including AI and automation.

Required qualifications

  • Minimum of 15 years of experience in marketing
  • At least 5 years in a leadership role overseeing diverse marketing strategies
  • Demonstrated success driving measurable growth in sales-led and scaled digital motions
  • Deep expertise in demand generation and digital growth
  • Strong understanding of product-led growth principles
  • Experience developing lifecycle strategies
  • Evidence of building or transforming growth capabilities
  • Strong commercial and analytical judgment
  • Track record of hiring, developing, and leading multidisciplinary teams

Nice to have

  • B2B SaaS and SMB customer experience

Benefits

  • Welcoming and casual environment
  • Great benefits
  • Wellness program offerings
  • Company retreats

About the company

Justworks helps businesses get off the ground by enabling them to focus on running their business by solving HR issues. They are a data-driven company that works in a supportive, entrepreneurial environment.

Vice President, Growth Marketing at Justworks | JobZoey