Justworks
Vice President, Growth Marketing
New York, New York. Posted a month ago
The role
The Vice President, Growth Marketing will lead growth strategy and commercial delivery to accelerate customer acquisition and expansion. This role involves strengthening sales-led motions and scaling digital-first experiences.
What you will do
- Lead growth strategy and commercial delivery.
- Translate company and Marketing priorities into an integrated growth plan.
- Strengthen sales-led acquisition through integrated campaigns and account-based marketing.
- Scale digital growth using product-led growth principles.
- Develop lifecycle and expansion motions.
- Manage investment across the growth portfolio including budgets and talent.
- Build a learning and measurement discipline for funnel diagnosis and experimentation.
- Identify data, technology, and workflow improvements to unlock growth.
- Build and develop the Growth organization and its leadership.
- Advance modern marketing capabilities including AI and automation.
Required qualifications
- Minimum of 15 years of experience in marketing
- At least 5 years in a leadership role overseeing diverse marketing strategies
- Demonstrated success driving measurable growth in sales-led and scaled digital motions
- Deep expertise in demand generation and digital growth
- Strong understanding of product-led growth principles
- Experience developing lifecycle strategies
- Evidence of building or transforming growth capabilities
- Strong commercial and analytical judgment
- Track record of hiring, developing, and leading multidisciplinary teams
Nice to have
- B2B SaaS and SMB customer experience
Benefits
- Welcoming and casual environment
- Great benefits
- Wellness program offerings
- Company retreats
About the company
Justworks helps businesses get off the ground by enabling them to focus on running their business by solving HR issues. They are a data-driven company that works in a supportive, entrepreneurial environment.