Staff, Digital Marketing Strategist

The role

The Staff, Digital Marketing Strategist will own brand media campaign strategy and drive audience-first media experiences. This person will lead agency partnerships and manage budgets across paid media channels to drive growth.

What you will do

• Define and lead media strategy across awareness and brand-building channels
• Partner with agency partners across OOH, podcast, CTV, programmatic, and more
• Own planning, budgeting, and execution of integrated brand campaigns
• Conceive and execute big tentpole campaigns integrating media with cross-functional teams
• Develop and refine audience targeting frameworks
• Ensure creative, message, and audience strategy are aligned across all campaigns
• Build campaign measurement frameworks to connect media performance to business impact
• Collaborate with Brand, Creative, Product Marketing, Demand Gen, Data, Comms, and Field Marketing

Required qualifications

• 7+ years of experience in integrated media planning, brand media strategy, or full-funnel paid media leadership in B2B SaaS or high-growth environments
• Proven ownership of integrated media campaigns with measurable impact
• Deep expertise in paid media channels including programmatic, social, CTV, OOH, podcast, and emerging digital channels
• Strategic budget management experience
• Strong agency partnership skills
• Exceptional cross-functional leadership
• Data-driven mindset with fluency in marketing analytics, campaign measurement, and experimentation
• Strategic thinking and operational excellence

Benefits

• Welcoming and casual environment
• Great benefits
• Wellness program offerings
• Company retreats
• Ability to interact with and learn from leaders in the startup community

About the company

Justworks helps businesses get off the ground by enabling them to focus on running their business and solving HR issues. They are a data-driven company that works in a supportive, entrepreneurial environment.