Head of Customer Lifecycle Marketing

The role

You will build and scale the Customer Lifecycle Marketing function to grow the business. You will create the strategy, develop the operating model, and manage a portfolio of lifecycle marketing programs. You will also lead a team of lifecycle marketing experts.

What you will do

• Design and manage a portfolio of customer marketing programs for acquisition, activation, retention, expansion, and advocacy.
• Partner with Product Marketing to design audience segments, triggers, sequences, and delivery logic.
• Own playbooks, processes, and standards for email, in-product, and SMS channels.
• Partner with Marketing Insights to measure and optimize program performance.
• Lead and develop a Customer Lifecycle Marketing team of senior individual contributors.
• Partner with Marketing Operations to translate strategy into system capabilities and operational processes.

Required qualifications

• 10+ years in lifecycle, CRM, growth, or customer marketing roles.
• A point of view on what a customer needs at a given moment.
• A track record of running programs that achieve acquisition, retention, and expansion goals.
• Experience building customer-facing experiences using customer data and interaction signals.
• Experience using AI to automate and personalize customer experiences.
• Experience developing ways of working with Content, Product Marketing, and Marketing Operations.
• Experience creating partnerships with Customer Success, Sales, and Product.
• Demonstrated ability to develop and hire top talent and grow senior individual contributors.

Nice to have

• Experience in a platform business with an expansion motion and an SMB target customer.
• Eagerness to leverage next-generation agentic lifecycle marketing solutions.

Benefits

• Welcoming and casual environment
• Great benefits
• Wellness program offerings
• Company retreats

About the company

Justworks helps businesses get off the ground by enabling them to focus on running their business by solving HR issues. They are a data-driven company that works in a supportive, entrepreneurial environment.