Senior Product Marketing Manager

The role

You will lead positioning, go-to-market strategy, and adoption for a portfolio of connected products. You will work with Product, Design, Engineering, Marketing, Revenue, and Customer Success to bring new capabilities to market.

What you will do

• Build understanding of customer needs, buyer expectations, market trends, and competitor strategies.
• Develop positioning, messaging, and value propositions.
• Connect product stories to the broader Justworks platform narrative.
• Develop competitive narratives and practical enablement for customer-facing teams.
• Bring customer, product, and market insights into product planning and roadmap decisions.
• Partner with Product and Design to identify unmet needs and assess market opportunities.
• Develop go-to-market strategies for new products and major features.
• Lead launch readiness with partner teams.
• Partner with Growth, Lifecycle Marketing, Sales, Partnerships, and Customer Success to support adoption and expansion.
• Define and track success measures to improve programs.

Required qualifications

• 5-8 years of experience in product marketing, product strategy, growth, or a related B2B SaaS function.
• Experience owning positioning, messaging, go-to-market strategy, and adoption for complex products or multi-step customer workflows.
• Strong customer and market research skills.
• Ability to translate technical and compliance-driven capabilities into value for customers and teams.
• Ability to influence product strategy and roadmap decisions.
• Experience leading cross-functional initiatives and influencing stakeholders without direct authority.
• Strong analytical and strategic thinking skills.

Nice to have

• Experience in workforce management, HR technology, payroll, time and attendance, scheduling, compliance, fintech, or other SMB-focused software

Benefits

• Welcoming and casual environment
• Great benefits
• Wellness program offerings
• Company retreats

About the company

Justworks helps businesses get off the ground by enabling them to focus on running their business and solving HR issues. They work in a supportive, entrepreneurial environment.