Kaseya
Senior Director, Segment Marketing
United States - Remote. Posted 29 days ago
The role
This leader will own the company's cross-portfolio platform narrative and lead marketing strategy for strategic audiences. The role involves defining the integrated platform story and managing marketing for enterprise-scale accounts.
What you will do
- Define and sharpen the master platform narrative
- Develop proof points and ROI narratives for the platform
- Own marketing strategy for strategic and enterprise-scale accounts
- Support strategic deals with executive briefings and C-suite content
- Lead platform-level competitive intelligence
- Monitor market dynamics and provide strategy recommendations to the CMO
- Represent the platform story at events, analyst briefings, and webinars
- Provide insights to product, pricing, and packaging conversations
- Build and mentor a small team while driving outcomes through influence
Required qualifications
- 12+ years of B2B software marketing experience
- 5+ years in senior product marketing, segment marketing, or GTM strategy leadership roles
- Demonstrated success marketing a multi-product platform or integrated suite
- Experience marketing to IT buyers and influencing enterprise or strategic-account buying decisions
- Executive presence and exceptional communication skills
- Strong analytical foundation
- Proven ability to lead through influence in a matrixed organization
Nice to have
- Familiarity with the IT management, security, or infrastructure software landscape
- Experience at a company that grew through acquisition, integrating acquired products into a unified platform narrative
- Background working alongside or within the MSP, channel, or IT services ecosystem
- Analyst relations experience (Gartner, Forrester, Canalys)
- Experience building or scaling account-based marketing programs for enterprise audiences
About the company
Kaseya is a provider of AI-powered IT management and cybersecurity software serving Managed Service Providers and internal IT organizations. Founded in 2000, the company supports customers in more than 20 countries.