Demand Generation Manager (m/f/d)

The role

You will build a repeatable demand-generation and lifecycle engine for Kayzen. This involves managing paid acquisition, CRM, automation, and continuous optimization to drive growth.

What you will do

• Plan and run targeted B2B acquisition campaigns across paid channels.
• Own the marketing-qualified lead engine including capture, segmentation, scoring, routing and nurture journeys.
• Build and optimize email campaigns, newsletters and lifecycle communications.
• Configure, connect and improve HubSpot, forms, campaign tracking and MarTech tools.
• Develop reporting and dashboards for funnel performance and campaign effectiveness.
• Collaborate with Marketing Lead and Sales on account-based marketing and target-account activation.
• Execute B2B demand generation campaigns via LinkedIn Ads, Google Ads and search engine advertising.
• Build and optimise organic demand generation initiatives across SEO, AEO and GEO.
• Maintain clean CRM data, audience lists and attribution processes.
• Partner with Product Marketing and Events & Community to activate launches and partner campaigns.

Required qualifications

• At least 2 years of proven hands-on experience in demand generation, B2B growth, lifecycle/CRM or marketing operations.
• Strong practical command of HubSpot or a comparable marketing automation/CRM platform.
• Experience planning and optimizing B2B paid acquisition campaigns.
• Experience with linkedin & google ads is a must.
• Ability to read and leverage data for creating stories.
• Analytical and detail-oriented.
• Enjoyment of connecting tools, fixing processes and building robust automated workflows.
• Working knowledge of lead lifecycle management, MQL handoffs and collaboration with Sales teams.
• Clear and fluent English communication skills.
• Willingness to learn Kayzen’s market is essential.
• Comfortable prioritizing competing requests and owning outcomes in a fast-paced, remote-first, international team.

Nice to have

• GEO experience is a big plus.
• ABM exposure is a plus.
• Familiarity with programmatic advertising, DSPs or the mobile/CTV ecosystem is a plus.
• Familiarity with emerging AI advertising channels, including ChatGPT Ads, is a plus.

Benefits

• Exceptional career growth and learning opportunity
• Direct, day-to-day work experience with the leadership team.
• A fun, driven, and multinational team
• A flexible work-from-home arrangement
• 500-dollar home-office setup budget
• 1000-dollar annual learning and development budget

About the company

Kayzen is the Apps DSP: an AI-native platform built on its own bidding engine, for buying app inventory across mobile and connected TV screens. Headquartered in Berlin, Kayzen operates globally.