(Senior) Product Marketing Manager (m/f/d)

The role

You will develop and execute product marketing strategies to promote Kayzen's products. You will collaborate with cross-functional teams to create content, enable GTM teams, and provide data-driven recommendations.

What you will do

• Develop and execute product marketing strategies to promote products to clients.
• Lead the creation of product marketing content and narratives.
• Collaborate with the product team to align marketing messages with features.
• Enable GTM teams on new product releases and messaging.
• Engage with customers and internal teams to gather feedback and identify trends.
• Work with sales and customer success teams to align marketing with business objectives.
• Monitor and analyze marketing strategy performance against KPIs.
• Leverage MarTech and AI tools for content, tracking, and analysis.
• Anticipate future market trends and create narratives around them.

Required qualifications

• Minimum of 5 years of experience in B2B AdTech.
• Deep understanding of the programmatic advertising landscape, including mobile advertising trends, challenges, and opportunities.
• Strong literacy of AI tools and applying those in your day to day work.
• Strong writing and editing skills.
• Ability to read and leverage data for creating stories.
• Excellent command of the English language, both in writing and speaking.
• Ability to multitask and adapt to changing priorities.
• Outstanding organizational skills with meticulous attention to detail.
• Strong passion for the mobile marketing and app advertising industry.
• Comfortable working in a fast-paced, dynamic, remote-first and international environment.
• Proven capacity to work and influence cross-functional teams without formal authority.

Nice to have

• Experience at a startup or scaleup
• Experience with marketing platforms and tools, such as HubSpot and WordPress

Benefits

• Exceptional career growth and learning opportunity
• Direct, day-to-day work experience with the leadership team
• A fun, driven, and multinational team
• A flexible work-from-home arrangement
• A 500-dollar home-office setup budget
• A 1000-dollar annual learning and development budget

About the company

Kayzen is the Apps DSP: an AI-native platform built on its own bidding engine, for buying app inventory across mobile and connected TV screens. Headquartered in Berlin, Kayzen operates globally.