Director, Integrated Marketing

The role

The Director, Integrated Marketing will turn annual business and marketing goals into campaigns and sales enablement programs. You will plan customer-centric campaigns, build sales collateral, and partner with creative and channel teams to drive engagement and leads.

What you will do

• Plan, build and execute customer-centric campaigns across Kensington products.
• Establish KPIs and report against lead generation and engagement goals.
• Build sales collateral and tools to support converting leads to travel bookings.
• Partner with sales teams to identify how to remove friction and accelerate the path from lead to booking.
• Partner with creative and marketing owned channel teams to produce content across social media, video, CRM, webinars and experiential.
• Work collaboratively with marketing operations, creative team, and marketing channel leads.
• Partner with business stakeholders across Kensington's products to ensure integrated plans reflect product priorities.

Required qualifications

• 10 years in digital, CRM, webinars, social and experiential.
• Direct experience building sales enablement tools or collateral that drove measurable business results.
• A track record of managing campaigns against clear KPIs and adjusting course based on performance.
• Comfort managing multiple campaigns and stakeholders at once, with strong attention to detail and brand.
• Confident thinker and doer with an entrepreneurial and collaborative approach.
• Experience in leveraging AI to streamline marketing efforts and build efficiency.
• Comfort with performance data and reporting against clear KPIs.

Nice to have

• ideally in luxury or travel

Benefits

• competitive compensation package
• strong pay for performance rewards approach
• opportunity to participate in incentive programs
• additional compensation tied to business and individual performance

Before you apply

• The Range Group may use artificial intelligence throughout the recruitment process to screen, assess or select applicants.
• Only those selected for an interview will be contacted.

About the company

Kensington delivers personal travel experiences in over 120 countries through businesses including Private Touring, Cruises, Villas, Yachts, Expeditions, Ultraluxe Land, Private Jets, and Air.