Kensingtontours
Intern - Marketing Analytics
Toronto, ON, Canada. Posted 22 days ago
The role
You will work with web analytics platforms to turn raw data into insights for marketing decisions. You will partner with marketing stakeholders to advise on campaign strategy and own a large stretch project.
What you will do
- Gather, clean, and analyze web data for marketing teams.
- Track traffic, engagement, and conversion trends.
- Translate findings into actionable recommendations.
- Connect marketing spend to results.
- Identify overperforming and underperforming campaigns.
- Segment audiences and analyze landing pages, funnel drop-offs, and channel differences.
- Build dashboards in Amplitude or Power BI.
- Meet with marketing partners to define success metrics and recommend improvements.
- Drive a larger stretch project and share results with the team.
Required qualifications
- Experience with web analytics platforms such as GA4, Amplitude, Adobe Analytics, or equivalent.
- Experience working with fragmented data from multiple sources and combining it into a single view.
- Advanced Excel skills (pivot tables, lookups, data modeling, and clear charting).
- A curious mindset and a genuine desire to understand user behavior through data.
- Strong communication skills to explain findings to non-technical audiences.
- Interest in data, marketing, and UI/UX.
- Self-starter who is comfortable with ambiguity and manages their own time.
Nice to have
- SQL and/or Python for querying, cleaning, and analyzing data
Benefits
- Hands-on experience with industry-standard analytics and BI tools.
- Real ownership of work that influences live marketing campaigns and budget decisions.
- Regular exposure to marketing and analytics leaders.
- Mentorship throughout the internship.
- A portfolio-ready project and the experience of presenting insights to stakeholders.
Before you apply
- The Range Group may use artificial intelligence throughout the recruitment process to screen, assess or select applicants.
- Only those selected for an interview will be contacted.
About the company
Kensington delivers personal travel experiences in over 120 countries through businesses like Private Touring, Cruises, Villas, Yachts, Expeditions, Ultraluxe Land, Private Jets, and Air.