Marketing Insights & Reporting Analyst

The role

The Marketing Insights & Reporting Analyst transforms data into actionable insights to improve marketing performance and business decision making. This person will develop and maintain dashboards, produce recurring reporting, and support marketing measurement initiatives.

What you will do

• Build, maintain, and optimize Power BI dashboards and reporting solutions.
• Support the development and enhancement of executive scorecards, KPI tracking, and performance reporting frameworks.
• Assist with reporting automation initiatives.
• Partner with BI, CRM, Digital, and Technology teams to validate reporting requirements and outputs.
• Support testing, QA, documentation, and rollout of new reporting capabilities.
• Support marketing and Agent Sales measurement initiatives including lead reporting, funnel analysis, conversion tracking, attribution, and campaign performance measurement.
• Assist in maintaining KPI definitions, benchmarks, measurement documentation, and reporting standards.
• Support post-campaign analysis, test-and-learn initiatives, and performance optimization recommendations.
• Maintain reporting accuracy, consistency, and data integrity across dashboards and scorecards.
• Conduct market, competitor, and industry research to identify trends and opportunities.

Required qualifications

• 2-4+ years of experience in marketing analytics, business intelligence, reporting, or data analysis.
• Experience working with Excel, Power BI, Tableau, Looker, or similar visualization platforms.
• Strong analytical skills with the ability to synthesize large data sets into actionable insights.
• Experience analyzing marketing performance across digital and social channels.
• Experience with Google Analytics, HubSpot, CRM systems, marketing automation platforms, or similar tools.
• Experience supporting reporting and analytics solutions using SQL, semantic models, Microsoft Fabric, Power BI, or similar modern analytics and data platforms.
• Strong attention to detail and commitment to data accuracy.
• Ability to manage multiple priorities in a fast-paced environment.
• Understanding of responsible AI principles, data governance, and the importance of validating AI-generated outputs.

Nice to have

• Experience within travel, hospitality, e-commerce, or consumer marketing environments is considered an asset.
• Experience using AI-powered productivity, analytics, or reporting tools (e.g., Microsoft Copilot, Power BI AI features, ChatGPT, Gemini) to improve reporting efficiency and insight generation.

Benefits

• Competitive compensation package
• Strong pay for performance rewards approach
• Opportunity to participate in incentive programs and compensation tied to business and individual performance

Before you apply

• The Range Group may use artificial intelligence throughout the recruitment process to screen, assess or select applicants.

About the company

Kensington delivers the world’s most personal travel experiences in over 120 countries worldwide across businesses including Private Touring, Cruises, Villas, Yachts, Expeditions, Ultraluxe Land, Private Jets, and Air.