Director, Paid Social Activation

The role

The Director of Paid Social Activation will build human and technology-powered systems in paid social media to drive business results. This leader will develop a long-term vision for social media capabilities and serve as a primary thought leader for clients and partners.

What you will do

• Serve as the agency's primary thought leader on paid social planning, activation, optimization and measurement
• Develop and execute a forward-thinking vision for Kepler's Paid Social Media Activation practice
• Anticipate social, cultural, and media trends
• Assist teams and business development in audits and recommendations related to paid social
• Collaborate with the Head of Social, Entertainment, and Culture to weave content-heavy social topics into solutions
• Guide and mentor a high-performing team of paid social media experts
• Act as a senior strategic partner for key clients
• Drive new business growth by communicating the paid social proposition to prospective clients
• Develop and nurture relationships with social platform partners
• Identify and integrate emerging technologies, tools, and methodologies into Kepler processes

Required qualifications

• 7+ years of experience in social marketing, paid and/or organic
• Deep hands-on-keyboard expertise across all major social media platforms
• Understanding of feed algorithms, ad products, optimization and measurement details, creative best practices, and community/cultural nuances
• Ability to develop and execute innovative, results-driven social media strategies
• Strong business acumen
• Ability to translate social media metrics into meaningful business outcomes
• Exceptional communication and presentation skills

Nice to have

• Forward-Thinking Visionary & Thought Leader
• Expert Architect of Paid Social
• Collaborative Team & Relationship Builder

Benefits

• Healthcare/Dental/Vision
• Unlimited PTO
• 401k Contributions
• $75/mo Wellness Stipend
• $100/mo Mobile Phone Stipend
• $50/mo Internet Stipend
• $500/yr Annual Learning Stipend
• $2,000/yr Annual Tuition Stipend
• One-time $200 New Hire Home Office Equipment Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
• Annual Work From Anywhere 4 weeks per year

About the company

Kepler is a leading omnichannel, full-funnel, full-service agency specializing in media, creative, data, and technology. It was recognized by AdAge as a Best Place to Work in 2022.