Senior Analyst, Retail Media Strategy & Activation

The role

You will translate client business objectives into commerce-driven media blueprints. You will oversee the full lifecycle of campaigns including strategic ideation, tactical planning, hands-on optimization, and insight generation.

What you will do

• Partner with clients to map brand business goals to retail media activation strategies.
• Lead end-to-end execution of complex retail media campaigns.
• Own hands-on activation, pacing, and optimization within retail aggregation networks.
• Analyze retail sales data, digital shelf metrics, and ROAS to uncover consumer insights.
• Develop and execute A/B testing frameworks for bidding, keywords, and creative formats.
• Act as a strategic consultant for clients during weekly and monthly performance reviews.

Required qualifications

• 1–3+ years of full-time experience in digital media optimization with a focus on Retail Media Networks (RMNs) or performance e-commerce.
• Hands-on experience activating retail media through Criteo.
• Familiarity with managing product feeds, item-level/SKU management, and inventory-driven optimization variables.
• Proven ability to understand how product margins, creative assets, and retailer first-party audience segments work together.
• Advanced analytical skills with the ability to turn complex Excel datasets into slide decks and strategic performance narratives.

Nice to have

• Strong experience or familiarity with Walmart Connect and/or Target Roundel
• Familiarity with retail media management tools such as Pacvue, Skai, or similar commercial ad tech platforms

Benefits

• Healthcare/Dental/Vision
• Unlimited PTO
• 401k Contributions
• $75/mo Wellness Stipend
• $100/mo Mobile Phone Stipend
• $50/mo Internet Stipend
• $500/yr Annual Learning Stipend
• $2,000/yr Annual Tuition Stipend
• One-time $200 New Hire Home Office Equipment Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
• Annual Work From Anywhere 4 weeks per year

About the company

Kepler executes engineered marketing by acting as clients’ agency of record, in-house team, or a hybrid of the two. They harness data and technology across paid digital media and data-driven CRM channels.