Senior Analyst, Digital Media (Paid Social)

The role

You will serve as a client point of contact and own the execution and optimization of digital advertising programs. You will manage campaign pacing, perform in-platform optimizations, and provide strategic media planning support.

What you will do

• Act as a key day-to-day contact for assigned clients
• Track, escalate, and solve client issues
• Conduct ad-hoc calls and meetings to address client questions
• Make recommendations to optimize client campaigns
• Translate media planning inputs into campaign builds
• Manage campaigns, ensuring proper pacing and performing in-platform optimizations
• Deliver regular reporting and handle ad-hoc client requests
• Assist with business administration including budget management and billing
• Support account leads with strategic media planning requests
• Maintain regular contact with key cross-functional resources

Required qualifications

• 1-3+ years of full-time digital optimization experience (e.g., Google Ads, DSP/Display Trading, Meta Ads, LinkedIn Ads, PMDs, mobile analytics, site optimization)
• 1–3 years of hands-on, in-platform experience managing Paid Social (LinkedIn and Meta) campaigns
• Experience managing eComm campaign types
• Experience managing both mid funnel (traffic) and lower funnel (purchases/ROAS) campaign objectives across platforms
• Experience managing pacing and optimizations for a high volume of campaigns (30-60)
• Experienced in weekly reporting share outs
• Comfortable with intra-day performance analysis and cross-channel optimization
• Comfortable with client-facing communication regarding reporting, optimizations, and testing opportunities
• Comfortable with media vendor communication and stewardship
• Proficiency in digital advertising platforms
• Moderate understanding of site tagging and ad tagging (Amazon Ad Tag)
• Familiarity with ad policies and creative standards

Nice to have

• Preferred experience with client and account management

Benefits

• Competitive health and dental benefits
• Tuition reimbursement and training stipend
• Office supplies, internet, and phone stipend
• Work from Anywhere 4 weeks per year
• Stocked kitchen, and other team outings
• Collaborative and friendly work space
• Volunteering & altruism opportunities
• Team building lunches and events
• Company celebrations: Summer, Halloween, Holidays, and many multicultural holidays
• Ongoing learning and development for education opportunities
• Opportunities to pursue business related side projects and Hackathons
• Kepler Rocket Mentorship Program

About the company

Kepler executes engineered marketing to create personalized and productive relationships between brands and consumers. They act as clients’ agency of record, in-house team, or a hybrid of the two.