Senior Analyst, Digital Media (Paid Social)

The role

You will serve as a client point of contact and own the execution and optimization of digital advertising programs. You will manage campaign builds, pacing, and reporting while providing strategic media planning support.

What you will do

• Act as a key day-to-day contact for assigned clients
• Track, escalate, and solve client issues
• Conduct ad-hoc calls and meetings to address client questions
• Make recommendations to optimize client campaigns
• Translate media planning inputs into campaign builds
• Perform hands-on management of campaigns and in-platform optimizations
• Deliver regular reporting and handle ad-hoc client requests
• Assist with budget management and billing
• Support account leads with strategic media planning requests
• Maintain regular contact with cross-functional resources

Required qualifications

• 1-3+ years of full-time digital optimization experience
• 1–3 years of hands-on, in-platform experience managing Paid Social (e.g. Meta, TikTok, Snap, Reddit) + Paid Search or Video campaigns
• Experience managing eComm campaign types
• Experience managing both mid funnel (traffic) and lower funnel (purchases/ROAS) campaign objectives across platforms
• Experience managing pacing and optimizations for a high volume of campaigns (30-60)
• Experienced in weekly reporting share outs
• Comfortable with client-facing communication regarding reporting, optimizations, and testing opportunities
• Comfortable with media vendor communication and stewardship
• Proficiency in digital advertising platforms
• Moderate understanding of site tagging and ad tagging (Amazon Ad Tag)
• Familiarity with ad policies and creative standards
• In-depth knowledge of various inventory types, including video and display offerings

Nice to have

• Preferred experience with client and account management

Benefits

• Competitive health and dental benefits
• Tuition reimbursement and training stipend
• Office supplies, internet, and phone stipend
• Work from Anywhere 4 weeks per year
• Stocked kitchen, and other team outings
• Volunteering & altruism opportunities
• Team building lunches and events
• Company celebrations: Summer, Halloween, Holidays, and many multicultural holidays
• Ongoing learning and development for education opportunities
• Opportunities to pursue business related side projects and Hackathons
• Kepler University training program
• Kepler Rocket Mentorship Program

About the company

Kepler executes engineered marketing by acting as clients’ agency of record, in-house team, or a hybrid. They harness data and technology across paid digital media and data-driven CRM channels.