Marketing Operations Manager, Spain & Latam

The role

The Marketing Operations Manager will lead operational marketing and market research initiatives to generate qualified opportunities and optimize event participation. This person will manage outreach campaigns, produce analytical reports, and optimize marketing workflows and processes.

What you will do

• Lead in-depth analysis of marketing performance data.
• Design and execute direct outreach campaigns via email and calls.
• Oversee marketing database cleansing, segmentation, enrichment, and scoring.
• Identify and implement process improvements for marketing workflows.
• Manage relationships with external vendors and agencies.
• Implement advanced segmentation strategies in the CRM.
• Monitor and analyze campaign and event KPIs.
• Plan and coordinate market research projects including survey design and execution.
• Produce strategic reports and insights based on qualitative and quantitative data.
• Provide strategic recommendations to enhance campaign impact.

Required qualifications

• Bachelor's degree or equivalent experience in Marketing, Sociology, Business Administration, Market Research and similar areas.
• Strong experience in marketing operations, data management, or process optimization.
• Expert analytical and technical skills.
• Excellent communication skills.
• Project management skills.
• Proficiency in marketing tools and software.
• Strong knowledge of CRM and marketing automation tools (Salesforce, HubSpot, etc.).
• High analytical skills.
• Strong command of reporting tools (advanced Excel, Google Data Studio, Power BI, or similar).
• Ability to lead small projects, innovate within the role, and provide training to peers.
• Comprehensive knowledge of industry standards, company operations, and advanced methodologies.
• Fluency in Spanish and English language.

Nice to have

• Previous experience in B2B technology or cybersecurity environments.
• Understanding of Brazilian market.
• Fluency in Brazilian Portuguese.

Benefits

• Second Fridays (a company-wide day off on the second Friday of every month minus November and December).
• Comprehensive benefit coverage globally.
• Paid Parental Leave.
• Competitive time off globally.
• Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
• Wellbeing resources.
• Wellness allowance.
• Mindfulness app free membership.
• Wellness Wednesdays.
• Global Volunteer Day.
• Company non-profit matching.
• 3 volunteer days off.

About the company

Keyfactor is a leader in trust infrastructure for AI and machines, helping enterprises and government agencies manage cryptographic identities. Redtrust, a Spanish company acquired by Keyfactor, provides products and services in Spain and is expanding into the Latin American market.