Product Marketing Manager

The role

You will shape and execute the go-to-market strategy for core solutions. You will work with Product, Sales, Customer Success, and Marketing to understand buyers, strengthen positioning, and equip the field.

What you will do

• Develop and execute product marketing plans for assigned solutions.
• Build understanding of customers, buyers, competitors, and market trends.
• Partner with Product throughout the product development lifecycle.
• Develop differentiated positioning and messaging.
• Plan and execute go-to-market launches for new products, capabilities, and offers.
• Create sales tools and deliver enablement.
• Partner with Revenue Marketing and Customer Marketing to support programs.
• Track launch performance, pipeline, adoption, content utilization, and competitive outcomes.

Required qualifications

• 3+ years of experience in B2B product marketing.
• Experience conducting customer, buyer, market, and competitive research.
• Strong writing and storytelling skills.
• Hands-on experience in positioning and messaging, product launches, sales enablement, content development, and cross-functional project leadership.
• Strong project management skills.
• Analytical and commercially minded.
• Collaborative and proactive.

Nice to have

• Experience for enterprise, technical, or multi-product solutions.
• Experience in cybersecurity, identity, cryptography, cloud infrastructure, or another technical enterprise software category.

Benefits

• Second Fridays (a company-wide day off on the second Friday of every month minus November and December).
• Comprehensive benefit coverage globally.
• Paid Parental Leave.
• Comprehensive adoption and fertility support.
• Competitive time off globally.
• Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
• Wellbeing resources.
• Wellness allowance.
• Mindfulness app free membership.
• Wellness Wednesdays.
• Global Volunteer Day.
• Company non-profit matching.

Before you apply

• Applicants must be legally authorized to work in the United States.

About the company

Keyfactor is the leader in trust infrastructure for AI and machines. They help enterprises and government agencies take control of cryptographic identities.