Senior Marketing Manager, Japan

The role

The Senior Marketing Manager leads and executes marketing strategy and activities in the Japanese market. This role translates global brand vision into local initiatives to drive brand awareness, client engagement, and retail performance.

What you will do

• Develop and execute localized marketing initiatives aligned with global brand strategy.
• Manage planning, execution, and measurement of marketing activities across Japan.
• Build and maintain relationships with department store marketing divisions and local partners.
• Collaborate with department store teams on co-branded initiatives and in-store campaigns.
• Partner with the local Japan team to execute client-focused activations and events.
• Manage KHAITE's Japan LINE presence and local digital content.
• Coordinate translation and localization of global brand content into Japanese.
• Serve as the primary contact for local PR agency partners.
• Act as the primary marketing liaison between KHAITE Japan and the New York HQ.
• Lead end-to-end planning and execution of local marketing events and activations.

Required qualifications

• 8+ years of experience in marketing, communications, brand marketing, or a related field.
• Fluent in Japanese and English (spoken and written).
• Strong knowledge of the Japanese luxury market and consumer landscape.
• Experience managing local agencies and external partners.
• Experience developing and executing events, activations, and client-facing experiences.
• Strong understanding of LINE and other relevant digital and social platforms in Japan.
• Exceptional project management and organizational skills.
• Strong written and verbal communication skills in both Japanese and English.
• Ability to collaborate effectively with global teams.
• Strong attention to detail and a high level of brand sensitivity.
• Willingness to travel as needed.

Nice to have

• Experience within luxury fashion, beauty, or premium consumer brands.
• Experience working with Japanese department stores and/or luxury retail partners.

About the company

KHAITE is a brand based in New York that produces womenswear and accessories. Founded in 2016 by creative director Catherine Holstein, the brand focuses on exceptional materials and exquisite craftsmanship.