Director, Growth & Product Marketing

The role

You will be the founding leader of product marketing and go-to-market at Kickstarter. You will own product positioning, launch and promotion packages, and sales enablement for the Outreach team.

What you will do

• Own product positioning and messaging for creators and backers.
• Develop and run go-to-market strategy for product and feature launches.
• Design, standardize, and own tiered launch and promotion packages.
• Build and manage sales enablement for the Outreach team.
• Lead demand generation programs that feed the Outreach pipeline, including webinars, open calls, and referral programs.
• Standardize marketing processes, tools, and briefs across the team.
• Define and track performance metrics for product adoption, enablement, and launch package delivery.

Required qualifications

• Proven product marketing leader who has built scalable programs from scratch.
• Skilled at translating product capability into audience-facing narrative and positioning.
• Experienced in sales enablement with measurable improvement in a sales team's performance.
• Data-driven, able to measure success through KPIs and drive continuous improvement.
• Exceptional cross-functional operator who can influence across Product, Sales, and Marketing.
• Experienced with CRM strategy, marketing automation, and the modern marketing tech stack.

Before you apply

• Open to applicants in the listed US states and the United Kingdom, or those willing to move to them.

About the company

Kickstarter is a crowdfunding platform for creative projects across film, games, music, art, design, and technology. It was founded in 2009.