Senior Lifecycle Marketing Manager

The role

The Senior Lifecycle Marketing Manager will own the scaling and optimization of lifecycle communications. You will set the strategy, expand lifecycle programs, and build AI-assisted workflows to increase retention and customer lifetime value.

What you will do

• Set lifecycle strategy and standards
• Expand lifecycle programs to deepen engagement
• Increase retention and drive higher customer lifetime value
• Run a rigorous split-testing program
• Build AI-assisted workflows for creative, audience building, and analysis
• Advance personalization capabilities toward model-driven content selection
• Improve segmentation, cadence, timing, and touchpoint mix
• Mentor junior teammates

Required qualifications

• 5+ years driving toward growth goals in a lifecycle or CRM role
• Deep hands-on experience with Iterable, Braze, Customer.io, or similar CRM tools
• Fluent with AI tools in day-to-day workflow
• Experience working with customer and user event data
• Able to define key marketing KPIs
• Understanding of hypothesis-driven A/B, MVT, and holdout testing
• Strong instincts for direct response creative
• SQL proficient

Nice to have

• Experience in fintech or D2C

About the company

Kikoff is a profitable, pre-IPO fintech company on a mission to empower everyone to achieve financial security. They have built a suite of products that help millions of people build credit, access liquidity, and save money.