Senior Brand Manager

The role

The Senior Brand Manager will develop brand strategy, positioning, and messaging to support business growth. This person will manage PR, executive communications, and organic social media while leading a team including an organic social manager and contract content creator.

What you will do

• Develop brand strategy and recommendations grounded in consumer research and business priorities.
• Shape and implement brand portfolio strategy.
• Develop positioning and messaging frameworks.
• Translate survey findings and customer research into marketing claims.
• Partner with the Creative Director to implement brand identity and tone-of-voice updates.
• Partner with Growth and research partners on brand tracking.
• Own day-to-day PR planning and agency management.
• Develop stories around products, customer impact, and business milestones.
• Partner with executives to develop talking points and thought leadership.
• Lead trust-building programs and manage organic social strategy.

Required qualifications

• 6+ years of experience in brand marketing, brand strategy, or related consumer marketing roles.
• Experience developing positioning and messaging and translating brand strategy into execution.
• Meaningful experience developing and implementing brand architecture or a brand refresh.
• Hands-on experience managing PR agencies and communications programs.
• Excellent writing and editing skills, including direct experience developing executive communications.
• Strong messaging and communications judgment.
• Ability to turn research and consumer insights into clear recommendations and substantiated proof points.
• Experience using research and measurement to assess brand impact.
• People management experience, including setting priorities, providing feedback, and developing talent.
• Strong project ownership and the ability to deliver across multiple workstreams and cross-functional partners.

Nice to have

• Background in fintech, financial services, or another regulated consumer category.
• Experience connecting multiple products under a shared consumer brand.
• Familiarity with developing research-backed marketing claims.
• Experience managing reputation or customer review programs.
• Oversight of organic social or educational content, including YouTube.
• Success developing and executing integrated brand campaigns.

Benefits

• Medical, dental, vision — Kikoff covers the full cost for employees, 50% for dependents
• Meaningful equity in the form of RSU's
• 20 days of paid time off per year
• 401(k) plan with an employer match

About the company

Kikoff is a profitable, pre-IPO fintech company on a mission to empower everyone to achieve financial security. They have built a suite of products that help millions of people build credit, access liquidity, and save money.