Director of Creative Strategy

The role

The Director of Creative Strategy will lead the strategic direction of performance creative and manage the creative strategy and copy team. This role focuses on paid social, TV, and creator content to drive acquisition and conversion.

What you will do

• Own performance creative strategy across the product portfolio with a focus on paid social
• Build a mix of creative approaches across messages, formats, and channels
• Ground strategic direction in consumer research, customer feedback, and performance learnings
• Establish messaging frameworks and briefing standards
• Guide concept selection and provide feedback on ideas, scripts, and copy
• Partner with the Creative Director to connect strategy with execution
• Set and maintain accountability for the creative learning agenda in partnership with Growth
• Guide the team in translating the learning agenda into testing roadmaps, briefs, and concepts
• Manage and develop the creative strategy and copy team through coaching and feedback
• Oversee UGC sourcing and creator selection

Required qualifications

• 8+ years of experience in creative strategy, content strategy, or performance marketing creative for consumer businesses
• Substantial experience setting strategy across an ongoing acquisition program, with deep paid social expertise
• Demonstrated ability to establish learning agendas and testing priorities and guide teams in applying results to improve creative
• Strong grounding in consumer insights, positioning, messaging, and direct-response principles
• Excellent judgment in evaluating concepts and copy
• Analytical fluency and experience partnering with Growth or media teams to evaluate findings and make strategic decisions
• 4+ years of people management experience
• Experience overseeing creator or UGC programs, including sourcing, selection, briefing, and execution
• Ability to establish clear priorities, delegate effectively, and maintain accountability across multiple workstreams
• Strong cross-functional leadership and the ability to build alignment around creative direction and recommendations

Nice to have

• Background in fintech, financial services, or another regulated consumer category
• Experience shaping creative strategy across multiple products or audiences
• TV advertising experience, including collaboration with copywriters, creative directors, and production teams
• Familiarity with quantitative research, consumer insights, or message testing
• Experience improving creator workflows and systems for sharing creative learnings

Benefits

• Medical, dental, vision — Kikoff covers the full cost for employees, 50% for dependents
• Meaningful equity in the form of RSU's
• 20 days of paid time off per year
• 401(k) plan with an employer match

About the company

Kikoff is a profitable, pre-IPO fintech company on a mission to empower everyone to achieve financial security. They have built a suite of products that help millions of people build credit, access liquidity, and save money.