Growth Marketing Manager

The role

The Growth Marketing Manager will own the digital presence for healthcare professionals and grow the HCP community through content, social media, and paid digital campaigns. This individual contributor role involves building strategy, execution, testing, and measurement from the ground up. The role also includes approximately 5 hours per week supporting member reward operations and AI-driven workflows.

What you will do

• Own HCP organic social strategy and execution on LinkedIn and Google
• Build and run a content calendar aligned to business priorities
• Turn internal assets into high-performing posts
• Engage with the community and build a library of brand-consistent assets in Canva
• Run experiments across various content formats
• Plan, launch, and optimize paid campaigns in LinkedIn, Google, and Meta
• Develop targeting strategies for HCPs across priority markets
• Own creative and messaging testing across audiences and placements
• Own UTM governance and campaign tracking hygiene
• Process member reward/account credits and support AI-assisted workflows

Required qualifications

• Hands-on experience in growth marketing, performance marketing, or digital acquisition
• Proven experience running paid campaigns in LinkedIn, Google Ads, and Meta Ads
• Strong copywriting skills for professional audiences (excellent written English)
• Experience building and managing content calendars and publishing workflows
• Strong creative execution skills (Canva or equivalent)
• A testing mindset to form hypotheses, run experiments, and interpret results
• Comfort handling light operational/administrative work requiring accuracy and discretion
• Strong organization and attention to detail regarding tracking, UTMs, and reporting
• Comfortable leveraging AI-enabled tools to streamline workflows

Nice to have

• Experience marketing to healthcare professionals or medical communities
• Experience running multi-market campaigns (US/CA/UK/EU)
• Spanish, French, German, or Italian
• GA4 familiarity and comfort with tagging/tracking concepts (GTM, pixels, Insight Tag, conversion events)
• Experience using AI tools to accelerate content creation, research, or analysis

Benefits

• Group medical coverage
• Accident insurance
• Robust leave policy

About the company

Konovo is a global healthcare intelligence company that provides healthcare organisations with access to over 2 million healthcare professionals and patients. The company has a workforce of over 300 employees across 5 countries.