Marketing Operations Lead

The role

The Marketing Operations Lead will own and optimize systems, processes, and integrations for inbound and demand generation. This role focuses on marketing automation, data flow, and funnel operations to improve lead quality and velocity.

What you will do

• Act as the primary marketing operations partner to the Inbound Sales team.
• Own day-to-day configuration, troubleshooting, and optimization of the marketing automation platform.
• Build and maintain workflows, lifecycle automation, and event-based logic.
• Own lead and PQL scoring models and routing logic.
• Partner with Demand Generation and Web teams to capture and activate top-of-funnel signals.
• Support audience creation, segmentation, and funnel experimentation.
• Monitor inbound funnel performance and identify opportunities to improve volume quality, speed, and efficiency.
• Monitor handoff metrics and drive continuous improvement.
• Own core marketing system integrations with CRM and other GTM tools.
• Manage a large and evolving marketing technology stack.

Required qualifications

• 8+ years of experience in marketing operations or GTM operations supporting inbound, demand generation, or PLG motions in a B2B environment.
• Hands-on experience managing marketing automation platforms, including workflows, lifecycle stages, scoring, and routing.
• Strong working knowledge of CRM concepts (leads, contacts, accounts, opportunities) and how data flows across GTM systems.
• Comfortable working with funnel and handoff metrics (e.g., conversion rates, response time, acceptance rates).
• Curious and practical about AI and automation, with experience testing ways to improve process speed, accuracy, or scale.
• Highly organized, execution-focused, and comfortable operating in fast-moving, ambiguous environments.

Benefits

• Annual cash bonus plan
• Variable compensation (OTE) for sales and customer success roles
• Equity
• Sign-on payments
• Health, welfare, and wellbeing benefits

Before you apply

• By participating in the interview process, you acknowledge you have read, understood, and will adhere to the Guidelines for using AI in the Klaviyo interview Process.

About the company

Klaviyo empowers creators to own their destiny by making first-party data accessible and actionable. They focus on developing technology to nurture personalized experiences in ecommerce and beyond.