Senior Product Manager, Personalization Growth

Boston, MA. Posted 3 months ago

The role

This role owns the in-product experience for the Personalization SKU to drive adoption, retention, and trial conversion. You will design product experiences and analytics surfaces that make the value of personalization visible to customers.

What you will do

Own the end-to-end in-product experience for Personalization SKU trial and adoption
Define and track behaviors that predict retention and expansion
Own in-product analytics and reporting surfaces to make Personalization ROI visible
Design and iterate on the trial conversion experience
Identify and close gaps in the Personalization customer journey
Build and maintain a measurement framework for Personalization SKU health
Partner with go-to-market, customer success, and data science
Synthesize customer feedback and usage data into a sequenced roadmap

Required qualifications

3–5+ years of PM experience
Track record of driving product adoption, retention, or trial conversion for a paid B2B SaaS product
Strong UX instincts
Ability to define and measure real adoption
Experience owning a trial-to-paid conversion motion
Ability to synthesize customer feedback and usage data into product decisions
Ability to manage both PLG and sales-assisted motions
Data-literate

Nice to have

Experience with ML-driven or AI-powered features
Background in martech, CDP, or ecommerce
Experience building PLG or self-serve growth motions at a company with sales-assisted or enterprise motion
Exposure to analytics or reporting product surfaces
Familiarity with SKU or packaging strategy

Benefits

Annual cash bonus plan
Variable compensation (OTE) for sales and customer success roles
Equity
Sign-on payments
Health, welfare, and wellbeing benefits

About the company

Klaviyo empowers creators to own their destiny by making first-party data accessible and actionable. The company focuses on developing technology to nurture personalized experiences in ecommerce and beyond.