Product Marketing Manager - Mobile

The role

You will serve as the Product Marketing Lead for the SMS and Mobile product team. You will define value propositions, lead global product launches, and influence the product roadmap through market and competitive intelligence.

What you will do

• Define the value proposition, messaging hierarchy, and positioning for SMS and Mobile product suite
• Drive end-to-end go-to-market strategies across Sales, Customer Success, Enablement, and Growth Marketing
• Track global mobile trends to position Klaviyo as a mobile marketing solution
• Partner with Product Management to champion customer needs and surface market gaps
• Develop targeted campaigns, ROI models, and cross-sell playbooks
• Build GTM assets like pitch decks, one-pagers, ROI calculators, and enablement trainings
• Support the overall objectives of the K:Marketing PMM organization and mobile business unit

Required qualifications

• 2+ years of experience in B2B SaaS product marketing roles
• Ability to bring in new product intro frameworks and playbooks
• Examples of great positioning and messaging
• Ability to thrive in a fast-paced, dynamic environment

Nice to have

• Marketing tech experience
• e-commerce experience

Benefits

• Annual cash bonus plan
• Variable compensation (OTE) for sales and customer success roles
• Equity
• Sign-on payments
• Health, welfare, and wellbeing benefits

About the company

Klaviyo empowers creators to own their destiny by making first-party data accessible and actionable. They focus on developing technology to nurture personalized experiences in ecommerce and beyond.