Klaviyo

Lead, Public Relations

Boston, MA. Posted a month ago

The role

You will run the press office and build thought leadership programs for executives. You will manage research moments, secure media coverage, and identify speaker opportunities to tell the Klaviyo story to marketers and CMOs.

What you will do

  • Run the press office in partnership with PR agencies
  • Pitch stories and build relationships with reporters and influencers
  • Monitor marketing and commerce news cycles to newsjack moments
  • Draft executive statements and comments
  • Identify and secure speaker and award opportunities for executives
  • Drive thought leadership programs for the CMO and other executives
  • Partner with Customer Marketing to find customer stories
  • Own thought leadership research for annual and quarterly publications
  • Organize press and panelists for events like K:BOS and K:LDN
  • Use and build AI tools to automate workflows

Required qualifications

  • Genuine, active interest in marketing and culture
  • Deep relationships with reporters covering marketing, retail, and commerce
  • Familiarity with emerging channels and influencers
  • Experience running a press office
  • Excellent writing skills
  • Experience partnering with executives on thought leadership
  • Comfortable using AI tools
  • Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field, or equivalent practical experience
  • 8+ years of relevant experience in public relations, communications, media relations, or a related field, including experience in-house and/or at an agency
  • Demonstrated experience running media relations programs, securing earned media coverage, and developing thought leadership and research-driven communications

Nice to have

  • Experience supporting marketing, retail, ecommerce, technology, or other relevant consumer-facing industries

Benefits

  • Annual cash bonus plan
  • Equity
  • Sign-on payments
  • Health, welfare, and wellbeing benefits

About the company

Klaviyo empowers creators to own their destiny by making first-party data accessible and actionable. They focus on developing technology to nurture personalized experiences in ecommerce and beyond.

Lead, Public Relations at Klaviyo | JobZoey