Sr. Product Manager, Growth (PLG)

Boston, MA. Posted a month ago

The role

You will define and accelerate product-led growth strategies to create high-converting customer experiences. You will own initiatives across the customer lifecycle including signup, onboarding, and monetization.

What you will do

Own product-led growth initiatives across the customer lifecycle
Optimize the self-service customer journey by removing friction
Accelerate time to value through intuitive onboarding and activation
Drive conversion and monetization through in-product experiences
Partner on pricing, packaging, and billing experiences
Build a culture of experimentation by designing and evaluating experiments
Define and measure success through growth metrics
Leverage customer insights and behavioral data to prioritize initiatives
Collaborate with product and go-to-market teams
Develop and execute a product roadmap

Required qualifications

3–5+ years of product management, start-up, consulting, or investment banking experience
Strong product and UX instincts
Understanding of product-led growth fundamentals
Highly analytical with ability to interpret behavioral data
Strong customer-first mindset
Understanding of how product experience and monetization intersect
Experience working with engineering and design teams
Ability to operate in ambiguity
Ability to influence cross-functional stakeholders

Nice to have

Experience owning PLG initiatives at a high-growth B2B SaaS company
Experience with subscription monetization, pricing and packaging, billing, checkout, or self-service upgrade experiences
Familiarity with growth experimentation, funnel analytics, and cohort analysis
Experience building onboarding, activation, or expansion experiences for complex, multi-product SaaS platforms
Background in martech, ecommerce, CRM, or other data-driven SaaS products
Experience leveraging AI-powered tools and emerging technologies

Benefits

Annual cash bonus plan
Variable compensation (OTE) for sales and customer success roles
Equity
Sign-on payments
Health, welfare, and wellbeing benefits

About the company

Klaviyo empowers creators to own their destiny by making first-party data accessible and actionable. They focus on nurturing personalized experiences in ecommerce and beyond.