Senior Product Marketing Manager, Personalization

The role

You will own the core narrative and innovation for Klaviyo Personalization. You will shape the product roadmap, lead product launches, and turn complex data science into value for marketers and executives.

What you will do

• Define value proposition, messaging, and positioning for Personalization
• Lead go-to-market strategy and launch plans for new features and packaging
• Partner with Product on packaging and pricing
• Synthesize research, beta feedback, and field input to shape product priorities
• Develop campaigns, proof points, ROI models, and cross-sell playbooks
• Build GTM assets including decks, one-pagers, ROI calculators, demos, and training
• Develop customer stories, benchmarks, and data-driven content
• Represent Klaviyo at events and with analysts and press
• Define success metrics for launches and programs
• Perform other related duties to support the K:Marketing PMM organization

Required qualifications

• 5+ years of experience in B2B SaaS product marketing
• Track record of leading successful product launches from positioning through adoption
• Experience marketing data-, analytics-, or AI/ML-driven products
• Ability to turn technical concepts into clear messaging for marketers and executives
• Strong analytical skills
• Excellent verbal and written communication and presentation skills
• Excellent cross-functional collaboration and influence skills
• Strong organizational skills and attention to detail
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience
• At least five years of related experience, including product marketing at a software company

Nice to have

• Marketing technology and/or e-commerce experience
• Experience with sales enablement and working with Sales and Customer Success teams
• Experience with AI/ML, analytics, CDP, or marketing automation products

Benefits

• Annual cash bonus plan
• Variable compensation (OTE) for sales and customer success roles
• Equity
• Sign-on payments
• Health, welfare, and wellbeing benefits

About the company

Klaviyo empowers creators to own their destiny by making first-party data accessible and actionable. They focus on nurturing personalized experiences in ecommerce and beyond.