Senior Product Marketing Manager, Go-to-Market Excellence

The role

You will own Go-to-Market Excellence by managing programs, plays, and enablement to drive product adoption and revenue. You will act as the connective tissue between Product Marketing and field teams like Sales and Customer Success.

What you will do

• Own the end-to-end experience for sellers regarding messaging, assets, and product knowledge.
• Build and maintain scalable sales plays and cross-functional GTM programs.
• Partner with Customer Success to drive product adoption, cross-sell, and expansion motions.
• Define the strategy and cadence for product and messaging enablement.
• Extend core messaging and enablement to agency, technology, and ecosystem partners.
• Translate product launches and roadmaps into field-ready narratives and assets.
• Gather field and customer insights to influence product and messaging priorities.
• Define and track success metrics such as win rate, pipeline influence, and content usage.
• Perform other related duties to support PMM organization and GTM teams.

Required qualifications

• 5+ years of experience in B2B SaaS product marketing, sales enablement, or field marketing.
• Experience supporting complex, multi-stakeholder sales cycles.
• Proven track record of building sales plays, programs, and enablement.
• Experience working directly with sales and customer success teams.
• Strong analytical mindset to translate data into strategy.
• Clear communicator who simplifies complex products.
• Influential cross-functional partner.
• Strong program management and organizational skills.
• Self-starter with an owner mindset.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
• At least five years of related experience, including product marketing, sales enablement, or field marketing at a software company.

Nice to have

• Experience building enablement for, or marketing through, channel or ecosystem partners
• Marketing technology and/or e-commerce experience
• Experience with sales and CS enablement platforms and CRM tools

Benefits

• Annual cash bonus plan
• Variable compensation (OTE) for sales and customer success roles
• Equity
• Sign-on payments
• Health, welfare, and wellbeing benefits

About the company

Klaviyo empowers creators to own their destiny by making first-party data accessible and actionable. They focus on nurturing personalized experiences in ecommerce and beyond.