Demand Generation Summer Internship (Hybrid)

The role

The Demand Generation Intern will support the Global Demand team with internal and 3rd party marketing programs. This includes supporting campaign setup, execution, reporting, asset organization, and tracking.

What you will do

• Work collaboratively with the marketing team to help set up, monitor, and report on demand gen programs
• Create and update Salesforce campaigns for various marketing programs
• Track campaign pacing and lead quality
• Identify discrepancies and manage lead-return processes with 3rd-party vendors
• Create and manage campaign tracking links in our UTM database
• Assist in the development of campaign assets and manage hand-off to external vendors
• Assist with verifying, cleaning and processing lead reports from 3rd party vendors
• Monitor full-funnel programs and lead lifecycles within Salesforce
• Learn to interpret initiative pacing and ROI to make data-driven optimization decisions
• Understand UTM tracking, multi-channel program attribution, and 3rd-party partnership mechanics

Required qualifications

• Currently pursuing or recently completed a Bachelor’s degree in Marketing, Business, Data Analytics, Communications, or a related field
• Proven ability to write clearly and professionally
• Demonstrate ability to manage multiple projects or demand programs simultaneously while meeting strict deadlines
• Excellent verbal and written communication skills
• Proficient in Google Sheets, Docs, and Slides
• Talent for multi-tasking, being results oriented and organizationally proficient
• Team oriented and willing to help others to achieve success
• Ability to develop creative solutions
• Ability to think and act independently
• Ability to effectively prioritize and resolve multiple competing tasks
• Ability to deal professionally, courteously and tactfully with external partners and coworkers
• Self-reliant with the ability to innovate and introduce change showing sound judgment and pragmatism

Nice to have

• Prior exposure to a CRM (like Salesforce) or Email Marketing tools
• Compliance or in-house experience

Benefits

• Company-wide bonuses based on monthly sales targets
• Employee referral bonuses
• Adoption assistance
• Tuition reimbursement
• Certification reimbursement
• Certification completion bonuses
• Ask Me Anything sessions with CEO and senior executives
• Company training, onboarding, and professional development workshops
• Team-building activities and socials

Before you apply

• The intern would be responsible for relocation (if needed) and lodging
• An applicant assessment and background check may be part of your hiring procedure

About the company

KnowBe4 is the pioneer of digital workforce security, securing both AI agents and humans. The company provides attack simulation and training, collaboration security, and agent security.