Principal Product Marketing Manager (Remote)

The role

You will set the direction for how KnowBe4 positions, launches, and grows a major portfolio or platform pillar. You will drive go-to-market strategy, influence product and pricing decisions, and mentor other product marketers.

What you will do

• Drive product and portfolio positioning and messaging strategy
• Set the go-to-market strategy and narrative for major product launches
• Serve as a strategic advisor to Product Management on roadmap and pricing/packaging
• Drive and elevate KnowBe4's competitive strategy
• Represent Product Marketing in industry-analyst forums
• Drive thought leadership initiatives
• Mentor and coach Senior and Product Marketing Managers
• Partner cross-functionally to support integrated marketing campaigns
• Conduct advanced market research, competitive analysis, and buyer/persona development
• Assist and evolve sales enablement strategy

Required qualifications

• BA/BS or equivalent working experience
• 8+ years of experience in product marketing, with a track record of leading GTM strategy for major product launches or portfolios
• 8+ years of experience in product marketing, product positioning, messaging, and market research & analysis
• Extensive experience in the cybersecurity industry and B2B SaaS is required
• Proven ability to independently set and drive GTM strategy with minimal oversight
• Demonstrated experience advising Product Management on roadmap and pricing/packaging strategy
• Experience building and maintaining relationships with industry analysts
• Track record of mentoring or informally leading other product marketers
• Thorough understanding of the KnowBe4 platform and the broader human risk management / security awareness market
• Comfortable delivering executive-level presentations and demonstrations
• Exceptional written and verbal communication, storytelling, and executive presence
• Proven experience creating and executing product launch programs

Nice to have

• Experience using Salesforce or other CRM platforms
• Experience with Marketing software such as Highspot, Monday.com, Crayon, HubSpot, or similar

Benefits

• Company-wide bonuses based on monthly sales targets
• Employee referral bonuses
• Adoption assistance
• Tuition reimbursement
• Certification reimbursement
• Certification completion bonuses

Before you apply

• Remote positions open to the US only
• An applicant assessment and background check may be part of your hiring procedure

About the company

KnowBe4 is the pioneer of digital workforce security, securing both AI agents and humans. The company provides attack simulation and training, collaboration security, and agent security.