Email Marketing Specialist

The role

The Email Marketing Specialist plans, writes, executes, and optimizes email campaigns. This role manages the full campaign lifecycle to convert prospects into sales opportunities.

What you will do

• Own email marketing strategy, campaign calendar, and execution plan.
• Develop campaign plans including objectives, target audience, and conversion paths.
• Write persuasive, conversion-focused email copy and nurture sequences.
• Develop automated nurture programs based on lifecycle stage and behavior.
• Segment audiences by persona, industry, and engagement level.
• Provide creative briefs and direction to the design team.
• Set up and maintain technical email infrastructure and DNS authentication.
• Configure and monitor integrations between email platforms, CRM, and analytics tools.
• Build, schedule, and launch campaigns in the email marketing platform.
• Plan and run A/B tests across various campaign elements.

Required qualifications

• 3+ years of experience in B2B email marketing, lifecycle marketing, demand generation, marketing automation, or a closely related role.
• Demonstrated experience planning and executing email campaigns that generate qualified leads, MQLs, SQLs, and sales pipeline.
• Strong copywriting and editing skills.
• Hands-on experience with email marketing and marketing automation platforms.
• Hands-on experience with CRM-based campaign tracking and reporting.
• Hands-on experience setting up and maintaining email infrastructure including sending domains, DNS records, SPF, DKIM, DMARC, and tracking domains.
• Experience configuring and troubleshooting integrations between email platforms, CRM systems, website forms, landing pages, and analytics tools.
• Strong understanding of audience segmentation, lead nurture, lifecycle stages, lead scoring, personalization, automation, and conversion paths.
• Ability to analyze campaign and funnel performance.
• Working knowledge of email deliverability, sender reputation, list hygiene, consent management, and email compliance requirements.
• Strong visual judgment and understanding of responsive email design, content hierarchy, accessibility, and conversion-focused layouts.
• Ability to provide clear creative direction and collaborate with designers, content teams, Revenue Operations, and Sales.

Nice to have

• Experience in B2B SaaS, eLearning, HR technology, or workforce development
• Basic HTML and CSS knowledge for email

About the company

KnowledgeCity is the employer for this Email Marketing Specialist role.