Growth Marketer

The role

The Growth Marketer manages the strategy, execution, optimization, and performance of paid acquisition programs and marketplace presence. The role focuses on improving campaign efficiency, lead quality, marketplace visibility, and conversion into qualified sales opportunities.

What you will do

• Own paid advertising and marketplace growth strategy.
• Manage paid advertising campaigns across Google Ads, Meta, and LinkedIn.
• Analyze search terms, audience performance, and campaign data.
• Manage budgets and bidding decisions based on downstream performance.
• Work with the Designer to plan and test paid-ad creative and messaging.
• Ensure paid-media conversion tracking is accurate.
• Own conversion-rate optimization for landing pages.
• Improve presence across software marketplaces and review platforms like G2 and Capterra.
• Develop and manage review-generation initiatives.
• Manage paid marketplace programs and sponsored placements.

Required qualifications

• 4+ years of experience in performance marketing, growth marketing, paid acquisition, or a related field.
• Strong experience managing paid campaigns across Google Ads, Meta, and LinkedIn.
• Strong ability to evaluate paid-media performance using downstream outcomes.
• Experience with landing-page testing and conversion-rate optimization.
• Experience managing B2B software marketplace and review-platform programs such as G2 and Capterra.
• Strong analytical and commercial judgment.
• Experience working with CRM, analytics, and attribution data.
• Strong cross-functional communication and execution skills.
• Highly organized, proactive, and performance-oriented.

Nice to have

• Experience in B2B SaaS or another considered-purchase environment

About the company

KnowledgeCity is the employer for this Growth Marketer position.