Senior Specialist, Media Strategy

The role

The Senior Specialist, Media Strategy will support cross-channel strategy and planning for media accounts. This person will collaborate with data science and channel leads to translate business goals into media planning outputs.

What you will do

• Support the development of cross-channel strategy and planning for media accounts
• Develop understanding of clients' business goals and marketing objectives
• Collaborate with data science and channel leads
• Remain embedded in all aspects of the campaign from planning through measurement
• Maintain internal and external status documents
• Analyze the media landscape including competitive insights and audience definitions
• Support assigned aspects of client relationships
• Foster collaboration between teams
• Support cross-channel budget management
• Assist in the development and management of timelines

Required qualifications

• 2-4 years of media planning experience
• Broad knowledge of the overall media landscape, consumer behavior and media consumption
• Ability to pull competitive reporting and target insights using media research/reporting resources
• Cross-channel understanding of the media plan ecosystem and lifecycle
• Curious mindset with strong critical thinking skills
• Experience working with clients, vendors or suppliers
• Superb communication and developing presentation skills
• Ability to work collaboratively in a cross-functional environment
• Desire to be a hands-on multi-tasker
• A data-driven approach
• Strong proficiency in Google Suite
• Experience using Mediaocean, Lumina, and Prisma

Nice to have

• agency experience preferred

Benefits

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave

About the company

Known is a collaboration between a data science firm and a creative agency. They are distributed across the U.S.