Senior Specialist, Ad Operations & Measurement

The role

The Senior Specialist, Ad Operations & Measurement provides technical campaign launch and management support to media teams. This role drives operational excellence and innovation in ad operations within the Media Science group.

What you will do

• Foster a collaborative environment and guide Ad Ops communications across the media practice.
• Focus on the quality of Ad Operation implementation, emphasizing accuracy and efficiency of ad tagging and pixeling.
• Monitor operational efficiency and quality assurance.
• Evaluate and optimize workflows and processes.
• Stay abreast of industry changes related to ad tech, privacy regulations, and cookie deprecation.
• Lead research and analysis on emerging trends in the ad tech industry.
• Contribute to the development of operational strategies and innovative solutions.
• Oversee the end-to-end process of multi-platform advertising campaign execution.
• Ensure the accurate setup of ad tags and pixels.
• Manage and optimize the Creative Rotation Sheet (CRS).

Required qualifications

• 1-3 years of hands-on experience in digital operations within media agencies
• Experience in ad tagging, pixeling, ad trafficking, and troubleshooting within an executional workflow
• Deep understanding of and passion for the ad-tech landscape
• Ability to work independently with minimal supervision
• High attention to detail with a commitment to QA
• Expertise in HTML, JavaScript, and other web technologies
• Experience in managing and analyzing campaign data
• Knowledge and proficiency on major tracking platforms such as Google Tag Manager (GTM)
• Working knowledge of tag/event management of major social platforms (Meta, Youtube, LinkedIn, Tiktok, X, Snap etc.)
• Ad server trafficking: Google Campaign Manager (GCM)

Nice to have

• Functional knowledge of other tag management solutions (Adobe, Tealium, Oracle, Segment)
• App tracking

Benefits

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave

About the company

Known is a collaboration between a data science firm and a creative agency. The company is distributed across the U.S.