Known

Senior Specialist, Search

New York, NY. Posted 2 months ago

The role

The Senior Specialist on the Paid Search team is responsible for the creation, maintenance, and optimization of search ad campaigns. This role involves using analytics, automation, and piloting internal tools to deliver ROI for clients.

What you will do

  • Leading all elements of a search campaign launch including setup, ad trafficking, and QA
  • Day-to-day monitoring, management, analytics, optimization, and development of assigned campaigns
  • Assist in campaign planning process with recommendations
  • Independently build and present campaign-related analyses and performance results
  • Drive and implement optimizations and new campaign strategies
  • Ideate on new analytical methodologies for optimizing campaigns
  • Validate data analyses by reviewing and performing audits
  • Management of media finance and billing needs for paid search campaigns

Required qualifications

  • 2-3 years of professional experience working directly with paid campaigns on Paid Search platforms such as Google, Microsoft Ads (Bing), or Apple Search Ads
  • 2+ years professional experience in analytics, advertising, ad tech, or media
  • Can exhibit technical leadership and critical thinking by reviewing and identifying campaign setup errors or opportunities to optimize to improve results
  • Understanding of the fundamentals of paid search advertising
  • Knowledge and in-platform experience with Google, Microsoft Ads (Bing), or Apple Search Ads
  • High proficiency with Excel
  • Strong math and statistics foundational knowledge
  • Proven ability to work independently and efficiently
  • Attention to detail
  • Time management
  • Excellent verbal and written communication
  • Experience presenting work to internal teams and clients

Nice to have

  • Experience managing $1M+ budget independently
  • Prior agency experience

Benefits

  • Unlimited paid time off
  • 401k with company matching and no vesting period
  • Annual bonuses
  • Generous medical plan
  • Paid parental leave

About the company

Known is a data science firm and creative agency. They are distributed across the U.S. and work with clients in finance, tech, entertainment, consumer goods, and real estate.

Senior Specialist, Search at Known | JobZoey