Go-To-Market Data Analyst

The role

The Go-To-Market Analyst will support decision-making across marketing, revenue operations, sales, and finance. This person will analyze marketing performance, build reporting connecting activity to revenue, and partner with various departments to address funnel and budget questions.

What you will do

• Analyze marketing performance across channels and campaigns
• Build and maintain reporting connecting marketing activity to sales pipeline, revenue, and finance outcomes
• Partner with Revenue Operations and Sales to understand funnel conversion, attribution, and forecasting
• Support Finance with GTM-related budget and spend analysis
• Translate ad hoc questions from stakeholders into clear analysis
• Identify gaps or inconsistencies in GTM data and help improve data quality
• Present findings to technical and non-technical audiences
• Work with AI team on building data agents for marketing
• Work with Data Engineering on structuring data architecture and source tables
• Work with Finance on annual planning and setting targets

Required qualifications

• 3 to 5 years of experience in an analyst role
• Working knowledge of marketing concepts: lead generation, performance marketing, campaign attribution, funnel and conversion metrics
• Strong SQL skills
• Working knowledge of CRM schema and objects
• Familiarity with paid ad platform data such as Google Ads and LinkedIn Ads
• Experience with Tableau or an equivalent BI tool (Looker, Power BI, or similar)
• Ability to work across departments and communicate with stakeholders
• Comfort with ambiguity

Nice to have

• Salesforce preferred
• Experience with Snowflake or a similar cloud data warehouse
• Familiarity with marketing automation or CRM platforms (Salesforce, HubSpot, Marketo, or similar)
• Prior experience in a B2B SaaS environment

Benefits

• Competitive salaries
• Great benefits
• Paid vacation
• Life leave days
• Team lunches and off-sites
• Commitment to career growth

Before you apply

• Recruitment process includes AI screening for keywords and minimum qualifications
• Video interviews are transcribed with AI

About the company

Knak is a mission-driven company that empowers marketers to be creative. It acts as a flexible factory for marketing production, helping companies turn ideas into on-brand campaigns at scale.