Director, Growth Marketing

The role

The Director of Growth Marketing will own the strategy and execution of growth programs to generate Sales Qualified Leads and drive pipeline growth. This leader will manage paid, organic, content-led, lifecycle, and account-based programs while working closely with Sales and Product Marketing.

What you will do

• Own growth marketing strategy and execution across paid, organic, content-led, lifecycle, and account-based programs
• Generate high-quality Sales Qualified Leads (SQLs)
• Drive predictable pipeline growth through data-driven growth programs
• Work with Sales, SDRs, Product Marketing, Content Marketing, Marketing Operations, and RevOps
• Develop campaign strategies and target audience and channel plans
• Work directly in growth and automation tools
• Analyze performance and improve programs based on results

Required qualifications

• 6+ years of B2B growth, demand generation, or performance marketing experience, including experience in high-growth or scaling organizations
• Proven success driving pipeline and revenue impact in an enterprise GTM motion
• Strong experience across growth channels, including paid, organic, content, and events
• Experience managing marketing budgets including setting initial budgets, allocating spend across channels, and reporting on impact of spend
• Command of marketing analytics, funnel metrics, and performance management
• Hands-on experience with modern marketing automation, CRM, and analytics tooling
• Comfort experimenting with AI-enabled tools and automation to improve efficiency and scalability
• Strong cross-functional collaborator with Sales, RevOps, and Product Marketing teams
• Builder mindset

Nice to have

• Experience in market research, insights, or adjacent data/analytics industries
• Familiarity with AI-powered products or platforms
• Experience in a high-growth startup where the GTM function was still being built

Benefits

• Equity Options
• Healthcare (medical, dental, and vision)
• Additional Coverage
• Company laptop
• One-time, onboarding Technology Stipend
• 401(k) with company match
• Flexible time-off
• Hybrid working

About the company

Knit is an AI-native research agency that helps brands make decisions through deep customer understanding. The company uses AI-native tooling and researchers to deliver insights to brands like Amazon, Mars, and T-Mobile.