Director of B2B Marketing

The role

You will be the first marketing hire, driving messaging, positioning, and execution. You will develop the category narrative, manage the marketing funnel, and build the event program for health systems and AI companies.

What you will do

• Develop category narrative, positioning, and messaging
• Design, build, and manage the marketing funnel
• Build and manage the event program including budget and logistics
• Create content including website copy, customer stories, white papers, and webinars
• Partner with Growth and Sales to develop sales enablement materials
• Build marketing foundations including CRM, automation, and brand standards
• Manage the marketing budget and agencies or freelancers
• Recruit, hire, and lead the marketing team

Required qualifications

• 6 or more years in B2B marketing
• Meaningful time marketing to health systems or other healthcare providers
• Experience building marketing at an early-stage company or in a resource-constrained environment
• AI-native marketing generalist with Product Marketing expertise
• Experience deploying cutting-edge AI-based tools to optimize marketing performance and efficiency
• Experience managing people
• Comfort with numbers
• Willingness to travel regularly for conferences and customer events, up to 25% of the time

Nice to have

• 2+ years in strategy consulting at a top firm
• Experience marketing AI, analytics, or data products to health systems
• Existing relationships with health system executives, conference organizers, healthcare press, or industry analysts
• Experience running account-based marketing for a focused list of enterprise accounts
• Hands-on experience with CRMs and marketing automation tools

Benefits

• Medical, dental, and vision coverage with 100% of premiums paid for employees and dependents
• Gold medical plan (employees may choose to buy up to Platinum)
• 401(k) plan
• 24 days of PTO annually

About the company

Knit Health is building a novel clinical foundation model to improve how healthcare is delivered. The team uses a novel AI architecture to build a next-generation clinical intelligence platform for healthcare providers.