[Corporate Brand Div.] Brand Planning Manager (5년 이상)

The role

The Brand Planning Manager establishes corporate identity and brand systems to expand brand competitiveness and business growth. This person works at the intersection of business strategy and brand to set directions for how KRAFTON expresses itself to all markets and stakeholders.

What you will do

• Support establishment of corporate brand direction, positioning, and core message systems linked to mid-to-long-term business strategy
• Participate in deriving strategic agendas and establishing execution roadmaps considering global brand competitiveness
• Contribute to establishing company-wide policies and standards for brand strategy and communication
• Analyze and research brand and communication trends within the global game and entertainment industry
• Derive differentiation opportunities through brand strategy analysis of major competitors and leading companies
• Establish strategies based on brand perception and acceptance analysis of target markets and customer segments
• Research ways to strengthen KRAFTON brand competitiveness in major game markets such as Western and Emerging
• Participate in establishing strategies for organizational alignment of corporate brand systems including Vision & Values
• Reflect brand identity across the entire content Value Chain including investment, planning, development, and live

Required qualifications

• At least 3 years of business, brand, or marketing strategy planning experience in a global company
• Brand strategy experience within the game, entertainment, or tech industry
• Experience collaborating with various global stakeholders
• No disqualification for overseas business trips
• Submit application, self-introduction, career description, and portfolio

Nice to have

• Experience working at a strategic consulting firm
• Native level English communication skills

Before you apply

• Document screening > Assignment > Personality Assessment > Technical Fit Interview > Culture Fit Interview (2-3 times) > Final Offer
• Hiring may close early upon completion of recruitment
• Interviews and job tests may be added if necessary
• A 5-month probationary period applies
• False statements in the resume may lead to the withdrawal of the employment offer

About the company

KRAFTON pioneers the path to players' dreams with bold imagination and breakthrough technology to create unforgettable worlds for fans across the globe.