Krafton
[Global Publishing Div. 1] Franchise PM (5년 이상)
Seoul; Seoul, South Korea. Posted 2 months ago
The role
The Franchise PM identifies long-term growth potential for games and IPs and converts them into business activities. This role involves establishing publishing strategies, managing projects end-to-end, and collaborating with development studios and internal organizations.
What you will do
- Analyze market environment, players, competition, and business status to establish publishing strategies and growth roadmaps.
- Discover new business opportunities such as new games, markets, platforms, and partnerships.
- Write Business Cases by analyzing market size, strategic fit, expected revenue, costs, and risks.
- Support or lead the discovery, evaluation, and contract negotiation of potential development studios and partners.
- Design partnership roles, responsibilities, business structures, and decision-making systems.
- Manage schedules, milestones, budgets, quality standards, and risks during development, launch, and live service.
- Act as a main point of contact for development studios and external partners to manage progress and decision-making.
- Coordinate with internal organizations including business, marketing, community, operations, platform, data, finance, and legal.
- Prepare reports for executives and stakeholders to manage action items and project performance.
Required qualifications
- 5+ years of experience in game publishing, business development, business strategy, product, or project management within the game industry.
- Experience managing schedules, risks, decisions, and action items in projects with multiple stakeholders.
- Ability to structure uncertain and complex problems and convert them into specific strategies and execution tasks.
- Business-level English communication skills for collaborating with global development studios and overseas partners.
- Ability to write concise and persuasive documents and reports for executives and key decision-makers.
- Experience discovering new game or business opportunities and connecting them from business review to execution.
- Experience in discovering and evaluating development companies or business partners and participating in contract negotiations.
- Ability to write logical Business Cases by analyzing market size, competition, business models, and risk.
- Understanding of game development, launch, live service, and major publishing functions.
- High interest in games and players to consider both short-term business results and long-term IP value.
- No disqualification for overseas business trips.
Nice to have
- Experience as a PM managing mobile game project development, launch, or service.
- Experience collaborating with local publishers or development partners in overseas markets including China.
- Business-level Chinese communication skills.
- Experience establishing and executing long-term growth strategies, franchise strategies, or portfolios for game IPs.
- Experience in new title incubation, external development, joint development, or publishing projects.
- Experience in partner management, RFP/pitch evaluation, Due Diligence, or contract negotiation.
- Experience in P&L, investment review, business feasibility assessment, revenue forecasting, or project KPI design.
- Experience in IP licensing, game collaborations, brand partnerships, or other IP expansion businesses.
- Experience in publishing games across multiple platforms such as PC, console, and mobile.
- Experience collaborating in multicultural, multi-regional, or cross-functional organizations.
Before you apply
- Document screening > Assignment > Personality Assessment > Technical Fit Interview > Comprehensive Interview (2-3 times) > Offer and Hire.
- The process may vary depending on the position and candidate.
- Interviews and job tests may be added if necessary.
- A 5-month probationary period applies.
- Hiring may close early once the position is filled.
About the company
KRAFTON pioneers the path to players' dreams with bold imagination and breakthrough technology to create unforgettable worlds.